world music publicist. three months of press for your record.
press campaigns for world music and new age releases. we build the list, write the release, get the record to the outlets the way each one asks for it, and pitch it every week.
$500–$2,500a month
3-month minimum, $1,500 to $7,500 for a release. start 2 to 3 months before the release date.
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media list, weeks 1 to 2
press release, weeks 2 to 3
record goes out, weeks 3 to 4
pitching, weeks 3 to 12
interviews and features, weeks 6 to 12
tour press, weeks 8 to 12
your report, every week
release day, week 10
what world music and new age outlets ask for.
| outlet | covers | how it takes music | lead time and other rules |
|---|---|---|---|
| Songlines | world and new age | a streaming link by email, marked for review. | recent and upcoming albums. no singles. |
| World Music Central | world and new age | a physical CD is preferred. AIFF for digital. include a press release and a cover of at least 800 pixels. | no lead time stated. |
| Echoes | world and new age, radio | a download link to AIFF or WAV files. no attachments. a CD is accepted. | no individual replies. |
| Hearts of Space | world and new age, radio | one released CD by post, with a one-sheet. | no low-resolution mp3 files. |
| One World Music Radio | world and new age, radio | files by file-sharing link. email before posting a CD. | says airplay is free. |
| New Age Music Guide | world and new age | a press release by email, with the music by file-sharing link. | says it receives 10 to 15 submissions a day. |
outlets that cover every genre.
| outlet | covers | how it takes music | lead time and other rules |
|---|---|---|---|
| NPR Music, All Songs Considered | general, radio | an email with a link to a page where one original song can be heard. | no status updates. a submission does not guarantee airtime. |
| KEXP | general, radio | streaming and WAV download links by email to the music director. no attachments. | airplay cannot be bought. wait two weeks before following up. |
| KCRW | general, radio | a broadcast-clean .wav or .aiff file by email to the music department. | no lead time stated. |
| Bandcamp Daily | general | a link to the release on Bandcamp, saved as a draft or private. no links to other platforms. | eight weeks before the release date is ideal. says it receives about 1,000 pitches a week. |
| Atwood Magazine | general | one direct link to the music, on one service only. | at least three weeks for a premiere. one follow-up at most. |
| EARMILK | general | through SubmitHub or Pillargram only. | no lead time stated. |
| BBC Music Introducing | general, radio | upload tracks through its Uploader, which sends them to BBC radio shows. | UK-based artists only. |
every outlet we have read is in how to get press for your music.
what the retainer covers.
what the price covers
- a media list built for this record: trades, consumer press, radio shows that run interviews, podcasts and the outlets that cover your genre
- the press release, written and sent
- the record serviced to the list, as links and as files, and as discs where an outlet asks for one
- pitching for features, interviews, reviews, premieres, performance slots and year-end roundups
- interview scheduling and every media inquiry answered
- tour press in each market around your dates
- a report every week: who was pitched, who replied, what is scheduled
- the clippings file at the end: every piece that ran, with its link and date
- one contact for the whole engagement: Raine, the founder, by text, DM or email
billed separately
- radio promotion and playlist promotion, which are their own campaigns
- social media management and paid ads
- postage and manufacturing for physical copies
- paid placements and sponsored posts. we do not buy coverage
questions.
how much does a publicist for world music and new age cost?
ours is $500 to $2,500 a month with a 3-month minimum, $1,500 to $7,500 for a release. the fee is set by the size of the campaign and given to you in writing before you start. a single announcement on its own is the press release.
what do world music and new age outlets ask for?
Songlines takes a streaming link marked for review, covers recent and upcoming albums, and does not review singles. World Music Central prefers a physical CD, and asks for a press release and a cover of at least 800 pixels. Hearts of Space asks for one released CD by post with a one-sheet, and plays no low-resolution mp3 files. Echoes prefers a download link to AIFF or WAV files and also accepts a CD.
when should the campaign start?
2 to 3 months before the release date. the first weeks go to the list and the release, and the outlets that publish a lead time ask for music two weeks to three months ahead.
which other genres do you work?
jazz, smooth jazz, R&B, adult pop, world music, new age and Americana.
the campaign, month by month, is on the press campaign page. working in jazz? see the jazz page.