music festival and event PR. the run-up, the day and the recap.
a festival or a concert series has one date and a lineup to sell. we announce it, pitch the artists on the bill for previews and interviews, run the press on the day and send the recap after.
$500–$2,500a month
3-month minimum, a monthly retainer. the fee is set by the size of the campaign and given to you in writing before you start. start three months before the first day.
updated
how it runs.
01
the announcement
the media list for the city and the genre, and the announcement release. lineup additions go out as they land.
02
the run-up
pitching every week: previews, features and interviews with the artists on the bill. credentials handled as requests come in.
03
the day and after
press at the door and interviews on the day. after it, the recap release and the clippings file.
what the price covers.
what the price covers
- a media list for the event: the city's press, the genre's outlets and the trades
- the announcement press release, and one for each lineup addition
- pitching for previews, features and interviews with the artists on the bill
- media credentials handled, and the press list at the door
- press on the day: interviews scheduled and every request answered
- the recap release after the event
- a report every week, and the clippings file at the end
- one contact for the whole engagement: Raine, the founder, by text, DM or email
billed separately
- paid ads and ticketing
- artist fees and production
- photography and video
- paid placements and sponsored posts. we do not buy coverage
the publicist behind the press work.
Les Sabler
Gabriel Mark Hasselbach
Steve Oliver
Mark Stephens
Tony Saunders
Reggie Codrington
WaKaNa
Michael Cates
dee Brown
Charles A. Kelly
Chris Standring
Belton Mouras, Jr.
questions.
how much does PR for a music festival cost?
$500 to $2,500 a month, with a 3-month minimum. it is a monthly retainer, and the fee is set by the size of the campaign and given to you in writing before you start.
when should festival PR start?
three months before the first day. the announcement and the lineup carry the first month, and previews and interviews need the weeks before the date.
do you handle media credentials?
yes. requests come to us, we approve them against the outlet list you sign off on, and the press list is at the door on the day.
do you promote the artists on the bill?
we pitch them for previews and interviews as part of the event's story. their own records are their own campaigns.
are ads and ticketing included?
no. paid ads, ticketing, artist fees and production are billed by whoever runs them.
one record on its own is the press campaign. one announcement is the press release.