Americana publicist. three months of press for your record.
press campaigns for Americana, folk and roots releases. we build the list, write the release, get the record to the outlets the way each one asks for it, and pitch it every week.
$500–$2,500a month
3-month minimum, $1,500 to $7,500 for a release. start 2 to 3 months before the release date.
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media list, weeks 1 to 2
press release, weeks 2 to 3
record goes out, weeks 3 to 4
pitching, weeks 3 to 12
interviews and features, weeks 6 to 12
tour press, weeks 8 to 12
your report, every week
release day, week 10
what Americana and roots outlets ask for.
| outlet | covers | how it takes music | lead time and other rules |
|---|---|---|---|
| No Depression | americana | press releases and information, with the release date, by email to the editors. | no lead time stated. |
| Americana UK | americana | an email with a download link, a full press release and a streaming link. no mp3 attachments. | albums are assigned 5 to 6 weeks before the release date. earlier is better. |
| Folk Alley | americana, radio | WAV files and liner notes by download link, or a CD by post. | no individual replies. airplay is not guaranteed. |
| Saving Country Music | americana | a streaming link to the full album through its contact form, with the artist, title, release date and a statement on AI use. | six weeks to three months before the release date, or after it. no Dropbox or Google Drive links and no physical copies. reviews run after the album is out. |
| Twangville | americana | a review request by email to the address on its submission policy page. | submissions that come with permission to post a song get priority. |
| KLOF Magazine | americana | download links to 320kbps mp3 files by email, with background and credits. formerly Folk Radio UK. | no AI-made music. it says it cannot reply to everyone. |
| Roots Music Canada | americana | its submission form, with links to the music. | covers Canadian roots music. |
| WMOT Roots Radio | americana, radio | a CD by post to the programming department, which it prefers, or links to digital files. | CDs by post only, not dropped off in person. |
| Americana Music Association radio charts | americana, radio | an album sent to the reporting stations has to be fingerprinted in the CDX database, which happens when it goes to radio through CDX. | the association does not send music to stations itself. a new album has 20 weeks to debut on the top 50. |
outlets that cover every genre.
| outlet | covers | how it takes music | lead time and other rules |
|---|---|---|---|
| NPR Music, All Songs Considered | general, radio | an email with a link to a page where one original song can be heard. | no status updates. a submission does not guarantee airtime. |
| KEXP | general, radio | streaming and WAV download links by email to the music director. no attachments. | airplay cannot be bought. wait two weeks before following up. |
| KCRW | general, radio | a broadcast-clean .wav or .aiff file by email to the music department. | no lead time stated. |
| Bandcamp Daily | general | a link to the release on Bandcamp, saved as a draft or private. no links to other platforms. | eight weeks before the release date is ideal. says it receives about 1,000 pitches a week. |
| Atwood Magazine | general | one direct link to the music, on one service only. | at least three weeks for a premiere. one follow-up at most. |
| EARMILK | general | through SubmitHub or Pillargram only. | no lead time stated. |
| BBC Music Introducing | general, radio | upload tracks through its Uploader, which sends them to BBC radio shows. | UK-based artists only. |
every outlet we have read is in how to get press for your music.
what the retainer covers.
what the price covers
- a media list built for this record: trades, consumer press, radio shows that run interviews, podcasts and the outlets that cover your genre
- the press release, written and sent
- the record serviced to the list, as links and as files, and as discs where an outlet asks for one
- pitching for features, interviews, reviews, premieres, performance slots and year-end roundups
- interview scheduling and every media inquiry answered
- tour press in each market around your dates
- a report every week: who was pitched, who replied, what is scheduled
- the clippings file at the end: every piece that ran, with its link and date
- one contact for the whole engagement: Raine, the founder, by text, DM or email
billed separately
- radio promotion and playlist promotion, which are their own campaigns
- social media management and paid ads
- postage and manufacturing for physical copies
- paid placements and sponsored posts. we do not buy coverage
questions.
how much does a publicist for Americana and roots cost?
ours is $500 to $2,500 a month with a 3-month minimum, $1,500 to $7,500 for a release. the fee is set by the size of the campaign and given to you in writing before you start. a single announcement on its own is the press release.
what do Americana and roots outlets ask for?
Americana UK assigns albums 5 to 6 weeks before the release date, and asks for a download link, a full press release and a streaming link. No Depression takes press releases with the release date by email to its editors. Folk Alley takes WAV files and liner notes by download link, or a CD by post, and does not reply to each submission. Saving Country Music takes a streaming link six weeks to three months before release, and reviews only after the album is out. WMOT Roots Radio prefers a CD by post.
when should the campaign start?
2 to 3 months before the release date. the first weeks go to the list and the release, and the outlets that publish a lead time ask for music two weeks to three months ahead.
which other genres do you work?
jazz, smooth jazz, R&B, adult pop, world music, new age and Americana.
the campaign, month by month, is on the press campaign page. working in jazz? see the jazz page.