PR for music estates and catalog. reissues, archival releases and anniversaries.
a reissue, an unreleased recording or a centennial needs a reason to run now. we build the story from the archive, set the interviews with the people who were there and pitch it to the writers who cover music history.
$500–$2,500a month
3-month minimum, a monthly retainer. the fee is set by the size of the campaign and given to you in writing before you start. start 2 to 3 months before the release date.
updated
how it runs.
01
the archive
we go through what is new, what was never heard and why it matters now, and write the story and the press release from it.
02
the list
long-lead print, public radio, music historians and the genre's outlets, who plan anniversary coverage months ahead.
03
the run
pitching for features, retrospectives and reviews, with interviews set with family, bandmates and producers.
what the price covers.
what the price covers
- the story, built from the archive: what is new, what was never heard, why now
- a media list for the release: long-lead print, public radio, music historians and the genre's outlets
- the press release, written and sent
- pitching for features, retrospectives, reviews and anniversary coverage
- interviews set with family, bandmates, producers and the people who hold the archive
- a report every week, and the clippings file at the end
- one contact for the whole engagement: Raine, the founder, by text, DM or email
billed separately
- licensing and rights clearance
- manufacturing and the box set itself
- radio promotion and playlist promotion, which are their own campaigns
- paid ads
the publicist behind the press work.
Les Sabler
Gabriel Mark Hasselbach
Steve Oliver
Mark Stephens
Tony Saunders
Reggie Codrington
WaKaNa
Michael Cates
dee Brown
Charles A. Kelly
Chris Standring
Belton Mouras, Jr.
questions.
how much does PR for a reissue or an anniversary cost?
$500 to $2,500 a month, with a 3-month minimum. it is a monthly retainer, and the fee is set by the size of the campaign and given to you in writing before you start.
when should an anniversary campaign start?
2 to 3 months before the release date at the latest. magazines and public radio plan anniversary coverage well ahead, so a centennial or a 50th is worth planning a year out.
who do you work for: the estate or the label?
either. whoever holds the release hires us, and we agree with you up front whose voice the story is told in and who gives interviews.
do you handle licensing?
no. rights clearance and licensing sit with the estate, the label or their lawyers. we work from what is cleared.
one record on its own is the press campaign. one announcement is the press release.