music PR campaign. your record, pitched to press for three months.
we build the media list, write the release, send the record out and pitch it every week for features, interviews and reviews. you get a report every week and the clippings at the end.
$500–$2,500a month
3-month minimum, $1,500 to $7,500 for a release. the fee is set by the size of the campaign and given to you in writing before you start. start 2 to 3 months before the release date.
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media list, weeks 1 to 2
press release, weeks 2 to 3
record goes out, weeks 3 to 4
pitching, weeks 3 to 12
interviews and features, weeks 6 to 12
tour press, weeks 8 to 12
your report, every week
release day, week 10
what happens, month by month.
01
month one
we build the media list for this record and write the press release. the record goes out to press, and the long-lead outlets hear it first.
02
month two
pitching, every week: features, interviews, reviews and premieres. replies are answered the day they land and interviews go on your calendar.
03
month three
release day falls here. reviews and features run, tour press goes out market by market, and you get the clippings file: every piece, with its link and date.
the publicist behind the campaign.
Les Sabler
Gabriel Mark Hasselbach
Steve Oliver
Mark Stephens
Tony Saunders
Reggie Codrington
WaKaNa
Michael Cates
dee Brown
Charles A. Kelly
Chris Standring
Belton Mouras, Jr.
what the retainer covers.
what the price covers
- a media list built for this record: trades, consumer press, radio shows that run interviews, podcasts and the outlets that cover your genre
- the press release, written and sent
- the record serviced to the list, as links and as files, and as discs where an outlet asks for one
- pitching for features, interviews, reviews, premieres, performance slots and year-end roundups
- interview scheduling and every media inquiry answered
- tour press in each market around your dates
- a report every week: who was pitched, who replied, what is scheduled
- the clippings file at the end: every piece that ran, with its link and date
- one contact for the whole engagement: Raine, the founder, by text, DM or email
billed separately
- radio promotion and playlist promotion, which are their own campaigns
- social media management and paid ads
- postage and manufacturing for physical copies
- paid placements and sponsored posts. we do not buy coverage
what is guaranteed, and what is earned.
every week you get the list of outlets pitched, the replies and what is scheduled. nothing is hidden behind a summary.
an editor decides what runs. a review that was paid for is an advertisement. we never pay an outlet, and nothing on your clippings file was bought.
the things we control, we guarantee outright: podcast bookings, the Wikipedia article and the Google knowledge panel. the guide on guaranteed coverage shows how to tell the two kinds of promise apart.
questions.
how much does a music PR campaign cost?
$500 to $2,500 a month, with a 3-month minimum, so one release is $1,500 to $7,500. it is a monthly retainer, and the fee is set by the size of the campaign and given to you in writing before you start. a single announcement on its own is the press release, at $500.
when should a campaign start?
2 to 3 months before the release date. the list and the release take the first weeks, and magazines and radio shows plan their coverage well ahead of the date.
do you guarantee press coverage?
we guarantee the campaign: the media list, the press release, every pitch and the weekly report that shows them. an editor decides what runs, and we never pay an outlet for coverage. the things we control, we guarantee outright: podcast bookings, the Wikipedia article and the Google knowledge panel.
which genres do you run campaigns in?
jazz, smooth jazz, R&B, adult pop, world music, new age and Americana.
what do you need from me?
the finished record, the release date, the artwork, press photos, your bio and your tour dates. if the bio or the photos are not ready, say so on day one.
why three months?
one month builds the list and gets the record heard. the second is pitching. the third is the release itself, when coverage runs. a shorter engagement is one announcement, which is what the press release is for.
is radio promotion included?
no. radio promotion and playlist promotion are separate campaigns run by separate specialists. the guide on this site explains what each one is and what is legal to buy.
working in jazz? see the jazz page. comparing firms? see the directory and the cost guide.