music press release. the template is free. or we write it and send it.
the template below has every part of a music press release, numbered and explained. use it yourself, or hand us your notes and we write the release and send it to a media list built for it.
$500written and sent
one announcement. five working days from your notes.
updated
the template, part by part.
FOR IMMEDIATE RELEASE
[Month Day, Year]
[ARTIST] RELEASES [TITLE] ON [DATE], [THE ONE FACT THAT MAKES IT NEWS]
[CITY, State] ([Month Day, Year]). [Artist], the [city] [genre] [singer, saxophonist, producer], releases [Title] on [date] through [label]. [One sentence on what it is: the format, how many tracks, who plays on it.]
[Why this record exists and why it comes out now. What changed since the last release.]
[What is on it: the songs worth naming, the players, the producer, where it was recorded.]
"[One or two sentences in your own voice about this record.]" says [Artist].
Title: [Title]
Artist: [Artist]
Label: [Label, or self-released]
Release date: [Month Day, Year]
Formats: [Streaming, download, CD, vinyl]
Produced by: [Name]
Tour dates: [City, venue, date. One per line.]
Listen: [Private streaming link]
Photos and artwork: [Link to press-resolution files]
About [Artist]: [Three sentences. Where you are from, what you have released, one credit a writer can verify.]
Press contact: [Name], [email]. Interviews, review copies and photos on request.
###
- the release line and the datetells an editor the news can run now. if it cannot, write the date it can run instead.
- the headlinewho, what, and the one fact that makes it news. no adjectives. an editor should be able to run it as written.
- the dateline and the first paragraphwhere and when, then the whole story in two sentences. many readers stop here, so everything that matters goes here.
- the storytwo short paragraphs. why this record, why now, what is on it and who made it. facts a writer can check.
- the quoteone or two sentences only you could have said. it is the part writers lift word for word.
- the factseverything a writer needs without emailing you: dates, formats, credits, shows, and where to hear it.
- about the artistthree sentences that stay the same from release to release. where you are from, what you have put out, one credit anyone can verify.
- the contactone person, one email. say what you can supply: interviews, review copies, photos.
announcements he has written.
Michael Cates
77 Hours.
Ron Bosse
Look At Us.
Mekiel Reuben
Boney Kirk.
Nick Stone
Standing Strong.
Charles A. Kelly
City Night.
Isaac Edwards
With You.
Reggie Codrington
Three Shades Of Blue.
Patrick Bradley
Road Trippin’.
Jeff Ryan
Where There’s Hope.
Art Ruprecht
If Necessary, Use Words.
Roberto Vally
Last Flight Home.
Shawn Raiford
Vallejo.
what $500 covers.
what the price covers
- one press release, written from your notes and the record
- a headline, a dateline, the story, one quote, the facts box and your contact line
- a media list for this one announcement
- the send, and one follow-up to every outlet on the list
- a report of who received it and who replied
- the release as a page you can link and a file you can attach
billed separately
- pitching for features and interviews, which is the press campaign
- paid newswire distribution, billed at the wire's own rate when you want one
- photography and artwork
questions.
what is a music press release?
one page that announces one piece of news: an album, a single, a tour, a signing. it gives a writer the facts, a quote and a contact, in an order they can use without rewriting it.
how much does a music press release cost?
$500 with us, written and sent to a media list built for the announcement, with one follow-up to every outlet and a report of who received it. the template on this page is free.
how long should a press release be?
one page. a headline, a first paragraph that carries the whole story, two short paragraphs, one quote, the facts and a contact. the template on this page is that length.
do I need a press release for a single?
yes, as one announcement. a single does not need a three-month campaign. it needs the news written once, properly, and sent to the outlets that cover your genre.
when should I send it?
a single's release is written and sent close to its release date. an album's goes out with the campaign, 2 to 3 months ahead. outlets that publish a deadline are listed in the press guide.
what is the difference between a press release and a press campaign?
the release is one announcement, sent once with one follow-up, for $500. the campaign is three months of pitching for features, interviews and reviews, and it includes the release, for $500 to $2,500 a month.
the outlets that publish how they take music are in how to get press for your music. the three-month version is the press campaign.