music PR for record labels. one retainer for the whole release schedule.
a label puts records out all year. instead of hiring a publicist record by record, one retainer covers every release in the term, with one media list for the label and one report a week for the whole schedule.
$5,000a month, from
3-month minimum, a monthly retainer. how many releases it covers is set in writing before you start.
updated
how it runs.
01
the schedule
we go through every release in the term with you and set the order the press hears them, long-lead outlets first.
02
the list
one media list for the label, built once and kept: the trades, the genre's outlets, the radio shows that run interviews.
03
every week
each release is pitched on its own timeline, and one report covers the whole schedule: who was pitched, who replied, what runs.
what the price covers.
what the price covers
- a press campaign for every release in the term: the media list, the press release, the record serviced and the weekly pitching
- one media list for the label, kept and grown from release to release
- a release calendar planned with you, so long-lead outlets hear each record first
- label news announced to the trades: signings, anniversaries, catalog moves and new partners
- one report a week that covers every release on the schedule
- a clippings file for each release, with every link and date
- one contact for the whole engagement: Raine, the founder, by text, DM or email
billed separately
- radio promotion and playlist promotion, which are their own campaigns
- social media management and paid ads
- postage and manufacturing for physical copies
- paid placements and sponsored posts. we do not buy coverage
the publicist behind the press work.
Les Sabler
Gabriel Mark Hasselbach
Steve Oliver
Mark Stephens
Tony Saunders
Reggie Codrington
WaKaNa
Michael Cates
dee Brown
Charles A. Kelly
Chris Standring
Belton Mouras, Jr.
questions.
how much does music PR for a record label cost?
from $5,000 a month, with a 3-month minimum. how many releases it covers is set in writing before you start. a single record on its own is the press campaign, at $500 to $2,500 a month.
how is a label retainer different from a campaign per release?
a campaign is built for one record. a label retainer runs every record in the term from one plan: one media list that grows with each release, one calendar, and one report a week for all of them.
can a release be added during the term?
yes. it goes on the calendar, and if it takes the schedule past what the retainer covers, the difference is priced in writing before work on it starts.
do you announce label news as well as records?
yes. signings, anniversaries, catalog moves and new partners go to the trades as part of the retainer.
is radio or playlist promotion included?
no. both are separate campaigns run by separate specialists.
one record on its own is the press campaign. one announcement is the press release.