how to get on podcasts as a musician.
make a one-page guest kit, pick shows that are still publishing and have an audience you can see, send each host one pitch written for that show, follow up four times, and answer every reply the same day. that is the whole method, and it is the one we run for clients.
by Studio Raine, a music PR firm in New York. we sell some of what this guide describes, and our own prices are marked as ours.
updated
1. the guest kit.
- one page. who you are in two sentences.
- three or four things you can talk about that are not just “my new single”: the instrument, the business, the city, how a record was made.
- your bio, a photo and your links.
- where you have been interviewed before, if anywhere.
2. pick shows that pass a floor.
a dead show or a brand-new one wastes a pitch. our floor is two numbers: the show published an episode in the last 60 days, and it has 25 episodes or more. then look for an audience you can see: reviews, a following, guests you recognise.
3. one pitch per show.
- to the host or the booker, by name.
- one line on an episode of theirs you heard, and why you fit next to it.
- the two or three topics from your kit that suit this show.
- the kit, linked. not attached.
- short enough to read on a phone.
4. follow up four times, then stop.
hosts are busy and most yeses come after a reminder. we touch each show four times and then park it. when a reply comes, it is answered the same day, because a host who writes back is choosing between guests that week.
5. lock it and prepare.
get the date on the calendar. before you record, know the host, the last few episodes, and the two stories you want to tell. test the microphone.
6. use it after it airs.
clip the best minute. put the episode on your site and your press page. an interview on a real show is something the next host, and the next journalist, will look for.
or have it done.
we run this method for you at $1,500 a booking, guaranteed: you get the bookings, or you get your money back.