do I need a publicist for a single?
for a single you need one announcement, not a three-month campaign. that means a press release, written properly and sent to the outlets that cover your genre, and a pitch to Spotify's editors that you send yourself for free. the release is $500 with us, or free with our template.
by Studio Raine, a music PR firm in New York. we sell some of what this guide describes, and our own prices are marked as ours.
updated
what a single's announcement is.
- one press release: the headline, the story in two sentences, a quote, the facts, a contact.
- a list of the outlets that cover your genre and take singles.
- one send, and one follow-up to each outlet.
- a private link to hear it, and photos and artwork to download.
the template has all eight parts of the release, numbered and explained, as a page and as a download.
the Spotify pitch is yours to send, and it is free.
Spotify takes pitches for unreleased songs through Spotify for Artists, asks for them at least 7 days before release (Spotify) and says pitching is free (Spotify). nobody needs to be paid for that step.
what single packages cost elsewhere.
| seller | what is priced | price | term |
|---|---|---|---|
| Rising Artists | press release written and placed on 10 or more music sites | $297 | not stated |
| High Road Publicity | press release, on a price page its own menu does not link to | $500 | not stated |
| SmoothJazz.com | press release, writing only | $499 | not stated |
| Studio Raine | press release written, sent to a media list built for it, one follow-up, a report | $500 | not stated |
| Rising Artists | three blog reviews for one release | $97 | not stated |
| Rising Artists | seven reviews, a press release on 15 sites and a written interview | $997 | not stated |
when a single does deserve a campaign.
when it carries a bigger story: the first single from an album that is finished and dated, a tour announced with it, a collaboration that is itself news. then the single is week one of a three-month campaign, not a one-off.